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September 20, 2010

Finding fortune in street foods


Just like any average Pinoy, Reymont Choachuy loves to enjoy the customary street food in the bustling sidewalks or idle kantos around every neighborhood in the Philippines. He was always fond of eating the “street-side delicacy”. Little did he know that this passion for a one-of-a-kind type of food would lead to a very successful entrepreneurial venture.

It all began in 2003, when Reymont was hospitalized because of Diarrhea. The culprit – something he ate from the streets of Muñoz in Quezon City. “I never expected that I would get sick, after all those years of eating that type of food,” said Reymont. As people fondly say, there is always a first.

After that incident, Reymont vowed to bring the Filipino street food to a higher level. “I used all my savings to start Sam’s Everything on Sticks in Tutuban Centermall,” he relayed. “It was not easy, but it turned out to be fate. We had competitors selling lower prices but we never gave up on our battle cry of producing clean street foods that is reasonably priced. Sam’s serves everything on sticks that you find in and out of the streets, like fish balls, squid balls, among others. Then came the evolution of items like lobster balls, crab claws, corn dogs, shrimp bombs, etc.”

From the first Sam’s Everything on Sticks, Reymont opened the second outlet, a third outlet, and so on. As they were enjoying the click of the business, just when they thought that things couldn’t get even better, people started lining up and asking questions about the business. “People came and kept on asking if they can have a franchise of the business. We solicited the services of a franchise consultant to professionalize our business and conceptualize our manual for operations. There was then the need to establish a commissary that can serve all our outlets and ensure that all are of the same standard,” shared Reymont.

Two years after Reymont set up Sam’s Everything on Sticks, Noble House was established. Today, with Reymont as the President, Noble House serves as the franchising umbrella company of more than 60 food outlets. Aside from Sam’s Everything on Sticks, Noble House carries brands such as Itlog on Sticks, Sumomai and Ferino’s Bibingka. All of these brands and concepts is a product of Reymont’s initial commitment of producing quality and safe Pinoy street foods.

Reymont also credits his company’s success to their franchising system. “One thing is clear. We wanted to make sure that the entry level of the franchisees is low. This is why we have a reasonable franchise package and we don’t charge royalties because we want franchisees to recover their investments in less than 18 months. Nevertheless, we never saw our package as cheap compared to others, since we offer better presentation in our state-of-the-art food cart while it was made sure that franchisees enjoy good margins to make this business a lucrative one for them to manage. Noble house wishes to help Filipinos achieve the Filipino Dream of one day having their own successful business,” he explained.

With the present success of his business at the age of 35, Reymont still continues to dream even bigger. “My vision for Noble House is to have one thousand outlets nationwide and to eventually become the biggest franchising company in Asia.”

As Reymont believes that every Filipino can be a successful entrepreneur, Go Negosyo believes that every young and aspiring negosyantes should learn from his entrepreneurial journey.

On Sept. 27, the Go Negosyo will be recognizing Reymont as one of the GO NEGOSYO INSPIRING YOUNG FILIPINO ENTREPRENEURS in the 2010 Youth Entrepreneurship Summit at the World Trade Center, Pasay City. The award will be presented by Go Negosyo Founder Joey Concepcion along with the Go Negosyo Trustees. This will be the second major event of Go Negosyo for this year, following the success of the Women Entrepreneurship Summit last March where 20,000 Filipinos flooded the World Trade Center.

The theme of the Go Ngosyo Youth Summit is centered on reinforcing the entrepreneurial spirit of the Filipino youth by enjoining them to develop a positive change in their mindset and empowering them with relevant entrepreneurship tools and concepts. Forums and programs will be held, with topics ranging from the negosyo basics to tips and advices on youth concerns and interests. There will be booths and exhibitors, showcasing different products and services that also present business model ideas and opportunities to attendees.

Go Negosyo encourages the Filipino youth to take advantage of the one day summit, which is open for FREE! Mentors and other successful young entrepreneurs, like Reymont, will be there to share their words of wisdom to those who would like to follow their footsteps.

The Go Negosyo Youth Entrepreneurship Summit is presented by the Philippine Center for Entrepreneurship – Go Negosyo and the Department of Trade and Industry, in partnership with PLDT SME Nation, Smart, RFM, BPI Kanegosyo, Mang Inasal, Nokia, Citi, Alo Youth, Vitwater, Rexona, Creamsilk, Belo, ATR Kim Eng, R.A. Gapuz Review Center, National Livelihood Development Corporation, Landbank, Presidential Social Fund, Condura, The Philippine Star, Folded & Hung, Ever Bilena, BDO and Splash.J

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